This week’s show comes to us from a link shared on Twitter by @studioanisa (Thanks Anisa!) It’s an interview from the Harvard Business Review entitled:

Putting Yourself in the Customer’s Shoes Doesn’t Work: An Interview with Johannes Hattula

We did a whole show on empathy and how important it is for product designers to be empathetic, and it’s interesting that there’s some research to suggest that this may not be the best idea.

Here’s the link: https://hbr.org/2015/03/putting-yourself-in-the-customers-shoes-doesnt-work

It’s a short read, so don’t be afraid to click that link.

Listen to this show and let us know what you think!



Big thanks to Lu for helping out with the show!


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